Why Korean makeup and skincare are taking over the world: Snail mucin, 10-step routines, Instagram-worthy packaging
Is it just us, or is the world officially living in a K-beauty fever dream? Korean cosmetics have stormed the beauty scene, turning every bathroom shelf from Seoul, San Francisco to Saharanpur into a shrine of sheet masks, BB creams, and snail mucin-packed goodness. If you’re wondering why everyone (and their besties) is obsessed, let’s…